Bosch Power Tools successfully concluded its Power Cash Power Drive nationwide campaign – the local industry’s largest end-user promotion conducted in hundreds of Bosch dealers and distributors in the country. Winning the Php100,000 grand prize is Mr. Joseph Salvador (in photo, 2nd from Left) of Sta. Rosa, Laguna who received the check from Messrs. Paul Lee, Bosch Power Tools GM, and Franz Roland Odenthal, Managing Director of Robert Bosch Inc. Philippines (extreme Left and Center, respectively).

Store associate from participating Bosch dealer Cresar Enterprises, Ms. Peachy Alicbusan, was also awarded a Honda Wave motorbike in the counterhand promo. Other prizes include six (6) Honda Wave motorbikes, nine (9) professional mountain bikes and 18 Bosch IXO litium-ion cordless screwdrivers. The Power Cash Power Drive promo ran from November 2007 to January 2008.

During the period, every unit purchase of Bosch Power Tools or Php2,500 worth of Bosch accessories entitled the buyer to one raffle coupon, which were dropped at designated boxes in participating stores. Winners were drawn in the presence of a DTI representative and awarded at the company’s Makati office.

“We are proud to pioneer the local power tool industry’s biggest raffle promo to date,” said Bosch sales executive William Go during the campaign launch in November of the previous. “This is the company’s token of gratitude for the various industries that put their confidence in the quality of our tools as well as the thousands of DIY enthusiasts and professional tool users.”

Since its introduction in the Philippines in the 1970’s, Bosch Power Tools has expanded its network retailers and wholesalers, and has become a major player in the industry. Bosch tools have played an active role in the development of the country’s construction, mining and ship-building industries.

Set to commemorate 80 years of power tools this year, Bosch remains the world’s leading manufacturer of professional power tools and continues to set standards in the development of the industry. In 2007, Bosch Power Tools sales worldwide rose to €3.1 billion, shoring-up double-digit growth and a strong year-on-year performance in Europe, Latin America and the Asia-Pacific.